What if?

25 Mar, 2024

What if?

Welcome to the “What If?” Extravaganza! An event our family has been champions of, quite unwittingly, since we can remember. What if we struck gold? What if you could hear everyone’s thoughts? What if zombies took over our streets? This seemingly simple query is not just our favourite pastime; it’s the very spark that set GreenReach Farms ablaze.

Long before GreenReach was a twinkle in our eye, we were knee-deep in analysing how inflation was steadily dining out on the average Canadian’s paycheck. It was a deep dive into the cause and effect in economics; it was genuinely riveting stuff. Then, in 2022, as if on cue, California’s landscape shifted from a severe drought to experiencing significant flooding after nearly a decade of dry spells. This extreme swing from drought to flood created the perfect storm for a pestilence that threatened to wipe the North American lettuce population off the map. Headlines blared with “The Salad Armageddon” and “The Lettuce Lament.” The cost of importing fresh goods soared, hitting every Canadian household where it hurt the most. The produce aisle. 

What if we, the friendly faces of the North, could untangle ourselves from the constraints of importing fresh produce? What if our gardens could flourish all year round? What if our food could be grown much closer to home, eliminating the need for extensive travel? With these questions in mind, we plunged into year-round farming. Once we were confident that Canada could indeed host a four-season farming revolution, we were struck by another thought: what if our farm was just around the corner from your dinner table? Thus, we ventured into urban hydroponic farming, the future of Canadian agriculture. 

As we began sharing our vision of farm-to-table freshness with grocers, chefs, and anyone who’d give us the time of day, we realised the “what if” game was far from over. What if we could transform into the culinary magicians of the fruit and vegetable world, growing exotic produce that would make a supermarket’s selection look downright pedestrian? Spoiler: tackling this question has been nothing short of exhilarating, and we’re thrilled to bring our discoveries to the local market.

GreenReach aims to do more than just supply local strawberries, greens, and herbs on a regular schedule. We’re here to add a dash of enchantment, cultivating vivid and flavorful alternatives to the usual “supermarket greens.” Now, when we introduce our farm to the community, we lead with a tantalising proposition: “What if your kitchen was stocked with fun, tasty, healthy produce?” As one local chef eloquently said, “Hold up, you had me at ‘what if.”



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